The Brain Trust  
The Brain Trust
 

 
 
 
Biography - Thomas W. Cramer, Founder, Co-Chairman, The Brain Trust
 

Business - Tom began his career in 1971 in the computer industry as a systems analyst and sales manager for Burroughs Corporation where he marketed computer systems in such industries as wholesale, retail, construction, manufacturing, banking and government.

 

In 1976, he started his first company. As an entrepreneur, he has authored and executed a multitude of sophisticated business plans for companies he started in such diverse industries as export trade (American Business Overseas, Inc.), computer software (Boris Systems, Inc.), television direct response marketing (Cramer Enterprises, Inc.), retail distribution (Hot Glove, Inc.) and consulting (The Brain Trust). He was founder or co-founder and CEO of all of the above companies.

 

In his most recent endeavor Tom was CEO of Hot Glove, Inc., an eleven year old sporting goods retail distribution company which developed, manufactured and distributed sporting goods accessories for the sports of baseball, basketball, soccer, and golf. Hot Glove products are sold in 15 national and regional retail chains including Wal-mart , K-Mart, The Sports Authority, Dicks, Modells, Champs, Hibbett, Dunhams, MC, Galyans, Big 5, and Academy. The business was sold in 2005.

 

He is currently Founder and Chairman of The Brain Trust, an eight year old CEO roundtable peer group where members meet monthly to seek and give counsel to each other. In his role as Chairman of The Brain Trust, he has been an advisor to over 50 CEO's of Atlanta area corporations.
 
He is also Co-founder and CEO of Inspiration Is The Secret, Inc., an internet based media business (start-up).

 

Overview Summary

Former:

  • Founder and CEO, Hot Glove, Inc. (Sporting Goods Accessories Manufacturer)
  • Founder and CEO, Cramer Enterprises, Inc.(Television Direct Response Marketing Company)
  • Co-founder and CEO, BORIS Systems, Inc.(Computer Software Company)
  • Co-founder and CEO, American Business Overseas, Inc. (Export Trading Company)

Personal - Tom is a 4-time All American athlete and an honors graduate of Michigan State University, East Lansing, Michigan, with a BA in Marketing. A native of Bay City, Michigan, he enjoys reading, golfing and parenting. He resides in Woodstock, Georgia, and is most proud of his role as father to his twenty seven year old daughter, Kacy, twenty two old son, Steven, twenty year old stepdaughter, Brittany, and as mentor to twenty three year old Ben Marchuk.

 
References
Banker - Andy Jordan, President, Providence Bank  (770) 289-1610
Attorney - Larry Merlin, Partner, Friedman, Dever & Merlin   (404) 236 8608  (404) 236 8608  
CPA - Phil Churchman, President, Churchman Financial   (678) 549-7916  (678) 549-7916  
 
 
 
  
Biography - Bill Schwarz, Co-Chairman, The Brain Trust
 

General Information

 

  • Currently CEO of the CEO Alliance and the Center for Inspired Performance
  • Past Director of two Executive MBA Programs on Organizational Change and Leadership. 
  • Former Founder and CEO of several companies including an interactive satellite television network. 
  • Personal advisor and consultant to CEO�s of many Fortune 500 companies. 
  • Serves on the Board of Directors of several entrepreneurial corporations.

Author:

 

Building A Generative Organization From Reactive Behavior to Inspired Performance

 

Mastering the Forces of Change, a revolutionary way to achieve sales success

 

Six Strategies for Controlling Your Organizational Destiny

 

 

The CEO Alliance-The Center for Inspired Performance

 

  • Engaged & Inspired Employees exceeding their best performance
  • Competitive Advantage thru Core Competency Development
  • The Right Performers in the Right Jobs with the Right Competencies/Skills .
  • Hi-Performance Selection, Development & Succession Planning
  • Inspired Performance vs Performance Evaluations
  • Capturing Discretionary Effort
  • Personal Accountability thru Scorekeeping .
  • Coaching (JIT) with a built-in Personal Trainer (for everyone)
  • Alignment around Leverage Points that remove Reactive Behavior and Limits to Growth
  • A Change Management approach to Projects, Processes, Resource Utilization, Cycle-time, Learning Teams
  • Knowledge Management Implementation
  • Balanced Scorecards that link Learning & Performance to Strategic Objectives

 

 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
"Through his work as Chairman of The Brain Trust, Tom Cramer has delivered valuable insight and direction to business owners on business planning of all kinds. His experience and know-how have been of great value to me in my entrepreneurial endeavors."

Gary Giles, CEO
ClarityMatters, Inc.
Inc. 500 Member  
 

 

"Our lunch confirmed what I already thought...that The Brain Trust - and you as an individual component of that - is going to add great value to Core Potential's long term success as well as to my personal goals. Excited would be an understatement on my part."

 

Randi Drinkwater, CEO

Core Potential Marketing, LLC

 
 
 
 

"Thank you for your time reviewing the challenges of my business and helping me clarify the direction for meeting my most pressing issues. I am grateful to you for all of the time, the energy and counsel you've given me as a member of The Brain Trust. I am blessed to be a part of this group."

 

Nick Hobbs, CEO

Builder Ready Products, Inc.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

"Bill's processes will transform you as a leader, along with the entire organization. It brings a company alive, releases its energy and aligns its people to accomplish real, lasting, sustainable change. It did so for us. Bill captured the essence of what it takes to lead an organization to greatness."

 

Norm Day, Chairman

SenCorp

 
 
 
 

(Regarding Bill's book, The Generative Organization) ... "By weaving specific tools into a compelling parable, Bill Schwarz teaches us how to manage, lead--and live--better. Dale Carnegie meets Zen, and we the readers are much better off. I recommend it highly."

 

Strauss Zelnich, CEO

Zelnick Media, Take Two Interactive & Time Life

 
 
 
 
 "Bill's book is a CEO's roadmap to success. It blends theory, pragmatism and prnciples with remarkable clarity. It addresses the deeply rooted cause of recurring difficulties and how to remove them so the company can grow and achieve competitive advantage."

 

Sid Kirschner, Former Chairman and CEO

National Services Industries and NorthSide Hospital
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
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