CEO Coaching
Thomas W. Cramer,
Founder, Co-Chairman, The Brain Trust
Today’s CEO Coach, CEO Coaching And CEO Training
Every CEO needs a CEO Coach because CEO
Coaching and the CEO Training that it can deliver produce more
effective leaders by:
Empowering the CEO through sheer synergy
Providing experienced brainstorming support
Expanding the education of the CEO
Assisting in identifying and stimulating/guiding the development of
essential CEO skills
Scores of major companies have made coaching, including the Coaching
of CEO’s, a core part of their executive development strategy.
The Coach takes CEO Training a step farther by providing a one-to-one
form of live and close interaction that supports a level of focus that
is unique to all other forms of CEO Training.
The CEO Coach helps executives step back to constructively question
their assumptions. One central benefit of Coaching CEO’s is access
to another, experienced point of view that can expand the executive’s
perspective.
The fact is that CEO Coaching is part of the essential, ongoing CEO
Training that aids executives in becoming the leaders they aspire to
be.
The effective Coach of a CEO assists, and sometimes leads the executive
on a journey of professional discovery. In a successful CEO Coaching
session, the executive might encounter intellectual and even personal
breakthroughs beyond what can occur in a typical general CEO Training.
Today’s executive faces too much rapid change for a pre-planned
CEO Training to meet the needs of facile leadership. The old view that
Coaching CEO’s is called for only as a means of correcting underperformance
is simply out of date. The Coach of today is regarded as essential for
successful executives to take their “game” to the next level.
This is not to disparage other forms of CEO Training, only to clarify
the individual CEO Coach as an integral ingredient for top performance.
While CEO Coaching used to be regarded as avant-garde, it has most definitely
made its way into the mainstream approach to business leadership.
One reason why the CEO Coach has proven to be indispensible has to do
with the 21st Century’s demand for immediate results. CEO Coaching
offers feedback, guidance and even morale support on demand, when it’s
needed most.
Coaching provides a space for probing problems and creating solutions
pertaining to the unpredicted. In some organizations the executive’s
coach may be the only – or at least the most - reliable source
for open, honest and informed feedback.
For executive coaching to be successful, the executive has to be assertively
committed to making the relationship work. Think of the executive coach
as a tool wielded by the executive. If the executive overlooks this
key factor there is a risk of the executive unconsciously projecting
the responsibility for successful leadership onto the coach.
There is a rapidly growing “track record” of CEO Coaching
being instrumental in the pace of success of “fast movers”.
Today’s CEO Coach is being sought PRO-actively, rather than reactively,
by leaders seeking faster results through their own increased effectiveness.
But it is of the utmost importance to bear in mind that obtaining a
coach is not an end in itself for the ambitious executive. Today’s
highly capable CEO Coach will make it clear from the start that CEO
Coaching, and the kind of CEO Training that emerges from it, is a MEANS
that requires the full and best utilization of today’s executive.
Summary: Every CEO needs a CEO Coach because CEO Coaching and the CEO
Training that it can deliver produce more effective leaders.
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- by Tom Cramer, Founder of The Brain Trust
Brain Trust Investment Capital
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